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The story

In February 2016, I started up  M and J, my concept store, a dream which came true.

Having been born and raised in a family of entrepreneurs, the envy to start my own business has always been there. Before taking the plunge to the intense life of entrepreneur, I elected to pursue business studies which I followed with a first professional experience. After three years as a marketing manager in the media, I felt it was the right time to start-up my own venture.

Passionate about fashion, I started digging to find less known european brands offering trendy pieces and styles at reasonable prices. I sought original and refined pieces and favoured European and Belgian designers.

My researches were successful and I unearth true gems which you can now find in the store!

Beyond a simple store, I also wanted to create a warm and cosy setting where you feel at ease, a luminous location inspired by Scandinavian decoration, pure shapes and wooden walls.

After one month refurbishment, the store meets all expectations and is ready to welcome you in the Wellington Gallery in Waterloo.

Welcome to M and J :)


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